Dolls Kill Las Vegas Flagship

For the new Dolls Kill Las Vegas flagship at AREA15, MELT designed a turnkey visual system for the store's public-facing street window: a large digital display built to function as both brand spectacle and interactive retail attraction.

The installation paired custom motion content for the oversized display with a high-quality professional lipstick camera mounted discreetly to the bottom of the TV. That camera captured the live street-facing view, allowing the display to transform passersby and store visitors through custom 2D and 3D effects in real time.

The result is a window experience that behaves less like a static screen and more like a reactive portal: branded content, live camera input, dimensional distortion, graphic overlays, and motion-driven treatments working together to pull the AREA15 audience toward the storefront.

Project documentation photos are still pending. The images on this page are temporary public references from AREA15 and Dolls Kill sources so the project page can live in the portfolio while final installation photography is collected.

ClientDolls Kill
VenueAREA15, Zone 2: The Terminals
LocationLas Vegas, Nevada
ScopeTurnkey display concept, custom screen content, live camera integration, 2D and 3D real-time effects
HardwareLarge digital display with professional lipstick camera mounted below the TV

Retail InstallationLive Camera EffectsDigital DisplayAREA15Real-Time VisualsBrand Activation

AREA15 Dolls Kill listing Dolls Kill Las Vegas store listing FOX5 Vegas opening coverage VMSD Las Vegas retail note Public opening video reference