A visual world built to travel
This collaboration spans two connected bodies of work. In summer 2019, MELT worked with Maddy O’Neal and 11E1even Management to give her festival appearances a dynamic live visual package. We designed the content as a layered system so individual elements could be recomposed for the proportions and pixel maps of different stages.
The later release campaign extended that same adaptable approach across “WOOFER,” “WIDE AWAKE,” and “MIND OVER MATTER.” Hand-drawn, psychedelic artwork was developed into motion assets for stage screens, YouTube, Spotify, SoundCloud, square feeds, and vertical stories.
Rather than treating each output as a separate design, the package used reusable source layers, typography, characters, environments, and motion behaviors. The result was a coherent artist world that remained recognizable from a phone screen to a festival LED wall.
2019 live-show system
The recovered portfolio record documents a 15-image gallery of portrait treatments, scenic studies, compositing elements, and show looks. The original archive copy specifically describes a customizable layered-content system built for Maddy’s summer festival schedule.
Release-world expansion
The recovered delivery materials include finished visualizer frames as well as 5K source artwork: the circular character illustration, hand-drawn title treatment, and star-field environment shown here.
Client Maddy O’Neal Collaborator 11E1even Management Work periods 2019 live-show package / later release campaign Featured tracks WOOFER, WIDE AWAKE, MIND OVER MATTER Role Creative direction, visual system development, motion design, format adaptation Deliverables Festival visuals, source artwork, YouTube visualizers, Spotify loops, SoundCloud assets, square and vertical social cuts
Artist Visuals Live Visuals Music Release Content Spotify Canvas YouTube Visualizer SoundCloud Social Assets
Recovery note: Wayback preserved the complete page, copy, gallery order, and original filenames. Some full-resolution 2019 gallery files were not captured by the archive; the source-art and release files shown on this page were recovered separately from the project delivery materials.
