Future – Custom Environments

Tour visual environment

In the summer of 2016, our team was approached by C3, Emagen Ent, and Rite Media Group to contribute some custom video environments to Future’s Summer 2016 tour alongside Drake. Specifically focusing on Future’s tracks, “Drippin'” and “Thought it was a Drought”, we created a custom video-mapped Lean Machine and an orbiting satellite scene alongside some custom motion graphic content of Maserattis, pills, and lobsters/champagne. Client: Emagen Ent Group, C3, Rite Media Group

Visual production scope

The work combined track-specific creative direction, motion graphics, video-mapped scenic objects, and artist-content delivery for a major touring context. The Lean Machine and satellite environment gave the set repeatable visual moments that could read quickly on large screens while still matching Future's darker performance world.

Tour content has to be direct. Every scene needs a clear read from the front row, the back of the arena, and camera positions, while still leaving space for lighting, IMAG, and the artist's movement. These environments were built as recognizable visual anchors for specific songs rather than generic loops, which gave the production team more useful cues during the performance.

The project also shows MELT's ability to work inside a larger creative chain. With C3, Emagen Entertainment, Rite Media Group, and the touring production ecosystem involved, the content needed to be delivered in a way that fit existing playback, approval, and show-file requirements.

PhotosMelt Creative

2016Artist VisualsbuildingsCustom ContentdrippindroughtfutureLEDstageStage Designstage fabricationsummer

Original archived URL