Final Muhammad Ali — The Next Legends campaign film

Muhammad Ali - The Next Legends

The public launch for Muhammad Ali - The Next Legends framed the project as a metaverse boxing game built around Ali's legacy: unique NFT boxer forms paired with ASM AI Brain NFTs, trained in Artificial Intelligence Gyms, and developed toward competition for the title of The Next Legend.

The project brought together Altered State Machine, Muhammad Ali Enterprises, Authentic Brands Group, and Non-Fungible Labs, with NF Labs leading the visual game and character design. Melt's work sat inside that high-end production pipeline, using motion capture to rig the characters and help bring the boxers, environments, and campaign language into a premium cinematic form.

The supplied work-in-progress frames show a world built with real finish: street-level poster drops, boxing-gym silhouettes, detailed shoe and stance studies, subway and city environments, prop explorations, rural contrast scenes, and close-up character motion tests. The result was not just a collectible image set, but a polished character-driven launch universe for a blue-chip sports and culture property.

Client: Non-Fungible Labs. Property: Muhammad Ali - The Next Legends. Campaign language: Are You The Next Legend? Scope: motion-capture character rigging, character animation support, environment look development, WIP production stills, and the final cinematic campaign film.

ClientNon-Fungible Labs
PropertyMuhammad Ali - The Next Legends
RoleMotion capture rigging and production visuals
FormatFinal campaign film, NFT boxer characters, and cinematic launch content

3D Character RiggingMotion CaptureNFTMuhammad AliNon-Fungible LabsCampaign VisualsWeb3 Gaming

Authentic Brands announcement PR Newswire announcement NFT Now coverage

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