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Mattress Firm - Texas State Fair

Design and Branding, Event Design

Mattress Firm - Texas State Fair

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Mattress Firm 1

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MELT created custom content for two Mattress Firm activations at the State Fair of Texas. One package drove a 30,000-pixel-wide LED banner with branded calls to action; the second transformed a large projection surface into a series of relaxed natural environments while keeping the Mattress Firm identity present throughout the experience.

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