Immersive venue concept demo

The Melt Experience was developed as an admissions-based immersive entertainment concept for Resorts World Las Vegas: a walk-through digital attraction by day, and a laser-driven lounge and intimate performance room after dark.

The daytime experience was imagined as a portal into an alternate digital reality, moving guests through a sequence of interactive rooms including the Entrance Eye, The Wormhole, The Cosmos, Portal Pathways, Interactive Light Beams, and the Seas of Titan. Each space was designed around custom content, high-impact display technology, light manipulation, and a modular layout that could keep evolving over time.

At night, the same environment transformed into Melt After Midnight, an after-hours format built for performances, private events, and branded takeovers. The planning work translated MELT's touring and festival background into a venue concept with flexible rooms, adaptive media surfaces, and a rapid changeover strategy between public attraction and nightlife modes.

MELT's role spanned the creative concept, experiential room development, pitch narrative, visual direction, floor-layout collaboration, business-development materials, and partner strategy for a premium Las Vegas Strip location.