FLUF World SXSW Brand Activation Visuals

Thingies on mushrooms animation

ZGORE mushroom dome scene loop

Dome worlds + character animation

For FLUF World's SXSW activation in Austin, MELT built a package of animated environments and character-driven content designed for a fast-moving Web3 event footprint: dome playback, billboard moments, FLUF Haus atmospheres, mushroom worlds, and animated Thingies.

The brief moved across formats quickly. Some pieces needed to read as immersive scenic content inside a fisheye dome. Others had to work as punchy event media, looping worlds, or character animation tests that could be adapted for Resolume and live operation.

We developed colorful FLUF Haus city skies, ZGORE-inspired mushroom environments, dome crawl looks, space-backed billboard states, and animated creature scenes that helped turn FLUF Village from a sponsor presence into a living metaverse installation.

Official SXSW programming listed FLUF World as the presenter of SXSW XR activity in 2022, with FLUF Village and FLUF Haus extending the brand into panels, parties, music, and immersive experiences. MELT's work sat inside that larger collision of digital identity, event design, and live media.

Case Study

Challenge: Create a flexible animation package that could support dome playback, billboard content, and live-operation needs across the FLUF World SXSW footprint.
MELT Role: Designed animated environments, character moments, lookdev frames, and Resolume-ready visual states for rapid event deployment.
Deliverables: FLUF Haus dome scenes, mushroom-world renders, Thingies animation frames, dome crawl looks, and billboard-ready color states.
Outcome: A vivid visual system that helped bridge FLUF World's digital identity with a physical SXSW venue, party, and XR experience.

ClientFLUF World
EventSXSW 2022, Austin
RoleAnimation design, dome content, lookdev, and live media assets
MediaTwo selected motion loops, dome renders, billboard previews, and character animation stills

AnimationDome ContentFLUF WorldImmersive EventSXSWWeb3

Read SXSW feature FOX 7 coverage

FLUF Haus dome environments

Mushroom worlds + Thingies

Dome crawl + billboard states

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